Although your website may be ranking well for specific search engine terms, it’s unlikely it will be able to hold most of these positions for an extended period of time. Why? Well, search engines are looking for up to date information all the time. Users have spoken and they demand to know the latest and greatest.
Installing a blog on your website will help your website’s SEO by giving you a great opportunity for link building. Because blogs are so easy to share and are always evolving, adding a blog to your website will help give something to your visitors besides a static page that hasn’t changed in years. Blogs help build trust in a website by allowing the owners to voice their opinion and easily talk to their audience.

The easiest solution to installing a blog is to add Wordpress to a subdirectory or sub domain on your server. Once you have it up and running with a new template to match your website, choose a particular topic you plan to write about, often you may want to focus on a particular niche. This topic will be what your website does, so if you sell laptops, plan to write helpful and entertaining posts about everything laptops, give your readers so much information that you become the authority on the subject.

Next you will want to do a bit of research to see what people are looking for; you want to target long tail keywords which have less competition than single keywords, these help your SEO by giving you top results for many terms people are searching for now and in the future. After you’ve determine what subjects you plan to focus on and their keywords, it’s time to begin blogging. Try to develop a regular schedule when blogging or if you cannot keep up with the demand, create giant posts that will hold over readers until the next time.

As you write about a new topic each post, these pages will be added to search engines, indexing another page to your website and increasing your SEO for the keywords you wrote about. The other benefit of including a blog is that it gives readers more content to share with one another and the rest of the web, increasing the chances that you’ll gain more traffic. It’s perfectly okay to ask your readers to subscribe to your RSS or Newsletter, which will allow you to keep in contact all the time, creating a recurring amount of visitors.

Blog Promotion

Once you have installed blog you have to do blog promotion which requires a different approach than web promotion. In blog promotion you have to submit your blog to various free Internet Directories, Blog Directories and other free websites. You also need to do Social Bookmarking which will not only be helpful in getting top 10 ranking but also would get you direct traffic.

Remember, blogging isn’t about driving worthless information or products into your readers face, they are expecting helpful and entertaining information. Many ecommerce sites have benefited from including a blog on their website because it helps adds a human element to the company, something for people to trust and more likely to buy from. Installing a blog only takes a few minutes but doing so will help you for years to come with all the additional visitors, SEO and community you build through your blog.