How Adding a Blog to Your Website Will Increase Your SEO
Jack on November 4th, 2009 Although your website may be ranking well for specific search engine terms, it’s unlikely it will be able to hold most of these positions for an extended period of time. Why? Well, search engines are looking for up to date information all the time. Users have spoken and they demand to know the latest and greatest.
Installing a blog on your website will help your website’s SEO by giving you a great opportunity for link building. Because blogs are so easy to share and are always evolving, adding a blog to your website will help give something to your visitors besides a static page that hasn’t changed in years. Blogs help build trust in a website by allowing the owners to voice their opinion and easily talk to their audience.
The easiest solution to installing a blog is to add Wordpress to a subdirectory or sub domain on your server. Once you have it up and running with a new template to match your website, choose a particular topic you plan to write about, often you may want to focus on a particular niche. This topic will be what your website does, so if you sell laptops, plan to write helpful and entertaining posts about everything laptops, give your readers so much information that you become the authority on the subject.
Next you will want to do a bit of research to see what people are looking for; you want to target long tail keywords which have less competition than single keywords, these help your SEO by giving you top results for many terms people are searching for now and in the future. After you’ve determine what subjects you plan to focus on and their keywords, it’s time to begin blogging. Try to develop a regular schedule when blogging or if you cannot keep up with the demand, create giant posts that will hold over readers until the next time.
As you write about a new topic each post, these pages will be added to search engines, indexing another page to your website and increasing your SEO for the keywords you wrote about. The other benefit of including a blog is that it gives readers more content to share with one another and the rest of the web, increasing the chances that you’ll gain more traffic. It’s perfectly okay to ask your readers to subscribe to your RSS or Newsletter, which will allow you to keep in contact all the time, creating a recurring amount of visitors.
Blog Promotion
Once you have installed blog you have to do blog promotion which requires a different approach than web promotion. In blog promotion you have to submit your blog to various free Internet Directories, Blog Directories and other free websites. You also need to do Social Bookmarking which will not only be helpful in getting top 10 ranking but also would get you direct traffic.
Remember, blogging isn’t about driving worthless information or products into your readers face, they are expecting helpful and entertaining information. Many ecommerce sites have benefited from including a blog on their website because it helps adds a human element to the company, something for people to trust and more likely to buy from. Installing a blog only takes a few minutes but doing so will help you for years to come with all the additional visitors, SEO and community you build through your blog.
Use Guest Posting To Drive Traffic to Your Website
Jack on October 28th, 2009When the Internet was first created, it had one simple goal: to allow users to share information. During the 1990s, websites began to emerge by the thousands, however their owners were often very strict about what information was shared, and created a somewhat hostile environment. Fast forward to today where sharing is an essential action for website growth and SEO.
When developing an SEO strategy, there are many ways to gain a higher search engine rank through off page optimization, one of the greatest ways to gain new visitors is to write a guest post. Although many website owners still have a problem with sharing their written content, sharing a well written article on another website in your niche will drive massive amounts of traffic back to your own. A well written article intrigues the reader to know who wrote it, and by agreeing to use your website link in a profile or footer, these readers will continue through the link and land on your page.
Instead of having to work on the very fine details of SEO on your page, writing a guest posts have the potential to drive massive amounts of traffic to your website, which search engines love. A website that has a high amount of visitors tells the search engine it is more relevant to the specific topic/keyword because so many people go to it. Often, with a bit of work on your part of writing a great article, guest posting on a larger website will give you an increased amount of audience than you expect from releasing the same article on your own site.
When planning to write a guest post, consider the audience that you will be talking to, they may not be exactly like your own. Your goal is to create an article so great that it benefits both the website you are guest posting on and to give you a back link and reputation. The great thing about writing guest posts is that there are thousands of other blogs in your particular niche to choose from.
There are many different topics to choose from when creating a guest post:
- A review of a product or service
- An interview with a major player in your field
- A round up article
- A how to article
You will need to contact the owners of the website to see if they’d be interested in a guest post. More often than not, another website owner would be happy to let you guest post for them because they have the immediate benefit of gaining free content and search engine placement. After you’ve established a connection to the other website owner, create an article that would be extremely compelling to their audience and don’t forget to link back to your own, it’s a trade of content for great search engine optimized back links.
Blogging has taken the internet by storm, which is why guest posting is a great strategy to help your SEO. It may be hard to write a great post only to give it up to another owner, but the long term benefits of gaining additional visitors and potential subscribers is worth the effort. Now, go out and research other websites in your niche, contact the owner about guest posting and enjoy the free traffic.
