Local Search Engine Optimization to Increase Sales and Visits
Jack on November 15th, 2009Local search engine optimization is becoming one of the go-to services that many businesses are flocking to for their SEO needs. Many web users are looking for services and products within their local area every day, having your website on the top of these listings will increase sales and visitors. Local search engine optimization is important for your business so your customers can readily find you within their area. The following are some tips to increase your local SEO campaign.
Adding Your Website to Listing Directories
The first step in creating a great local search engine optimization plan is to add your website to the local listing directories offered by many search engines. Directories such as Google Local Business Center, Yahoo Local Business, Bing Local Listing Center, Small Business Directory (for UK) and Business Directory (UK) listings all offer great ways to add your website to local search results. Simply add company details, services and contact information to each of these sites and your website will begin to show in local search results when users include a keyword + your area.
Google Local Business Center
http://www.google.com/local/add/analyticsSplashPage?gl=US&hl=en-US
Yahoo Local Business
Bing Local Listing Center
https://ssl.bing.com/listings/
Yellow Pages
Add a Great Video
Adding a video to YouTube will also help you gain high ranking local search results. By using correct titles, keywords, descriptions and linking strategies, a great YouTube video which informs the viewer and creates a call to action will drive additional visitors to your website. Creating a video is very easy with many great cameras and software readily available. Your YouTube video could be simple things such as customer reviews and testimonials, a walkthrough of your store or product overviews of what you have to offer. YouTube videos optimized for local search will appear in search results, adding great power to your search engine optimization.
Local Ad Campaigns
Although you may not want to spend additional money to promote your business, especially in these hard economic times, local online ad campaigns are a cheap way to bring traffic to your website. Because highly specific keywords based on local search terms cost a fraction of highly competitive keywords, a local ad campaign has the potential to be a very cheap and effective way to drive traffic. Additionally, targeting local search keywords in your adword campaigns will appear in top results for users search on your terms.
Using these three local search engine optimization strategies will be a great addition to your SEO campaign. Users searching for local business and services are already likely to buy because they are looking for specific keywords and somewhere they can go. By catching these local users when they search will help you boost sales and visitors to your website.
